Development of Employer Value Proposition in «T Plus» Public Joint-Stock Company

Student: Ismagilova Liliya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Marketing (Master)

Year of Graduation: 2017

In terms of high competition for qualified personnel in the labor market Employer Value Preposition (EVP) becomes an important tool to attract qualified candidates. Especially it becomes important on the industrial market because it has a peculiarity. The peculiarity of this market is that in order to take an engineering post graduates need to gain experience in the enterprise starting from working profession, which are not a prestigious and highly paid. But companies are interested in attracting high potential students to stay competitive on the market. Therefore, the focus of the study would be to determine the most important attributes of EVP for graduates of engineering specialties using the techniques of choice based conjoint (ACBC).

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