Development of a Company Promotion Strategy

Student: Skurikhina Anastasia

Supervisor: Vladimir Zakharov

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

This paper presents the results of research on various promotion strategies and their impact on business. The investigation was carried out is focused on the company which engaged in designing fiber-optic communication lines and building communications through the method of horizontally directed drilling. Furthermore, basic promotion strategies were described, as well as options for their application. In the practical part of the study, you can find the results of competitive, market and internal analyzes. This paper provides list of recommendations for the company and results of implementation of them. The main scientific and practice contribution of student is the consideration of the impact of major marketing laws and regulations on the activity of construction companies.

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