Development of Concept of Brand "Insects"

Student: Kulikova Anna

Educational Programme: Design (Bachelor)

Year of Graduation: 2017

This work was carried out with the goal of creating a project capable of attracting people to the exhibition «Insectopia» of the Moscow Zoo, which almost no one knows. The task was to create a separate brand «Bionika» with the aim of promoting the little-known zone of the Moscow Zoo. An indispensable condition was the creation of a scientific and educational exhibition within this brand and various kinds of artifacts to arouse the interest of visitors to the exhibition «Insectopia». The results of the work were: a model of exhibition space, models of artifacts for this exhibition, graphic content and brand identity.

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