Monetization Model for Online Version of Kommersant Newspaper

Student: Golovina Evgeniia

Educational Programme: Journalism (Bachelor)

Final Grade: 10

Year of Graduation: 2017

Russian media market has a number of newspapers and media which have reached high potential to make a sufficient monetization model with paid subscription and effective implementation of news promotion technologies. Among all the Russian online media I would like to focus on online version of "Kommersant" newspaper which has a lot of potential to implement this type of monetization due to: - exclusive content (creating unique articles) - common knowledge of "Kommersant" as a verified source of information - resourcefulness of financial state of media holding (in 2016 - 1 billion rubles revenue from online version of newspaper) - the audience which can afford to use new technologies and to pay for subscription. Overall, the goal of the following study is to make a combination of different monetization models and promotion technologies in order to proof its efficiency and to confirm its potential to imply into other Russian media.

Full text (added May 1, 2017)

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