Methods of Increasing Footfall of Infrastructure Facilities in Russian Tourist Destinations (the Case of Museum of Brewing in Cheboksary City)

Student: Stafievskaya Kseniya

Educational Programme: Experience Economy: Hospitality and Tourism Management (Master)

Year of Graduation: 2017

This research examines techniques to increase traffic of tourist infrastructure and tourist destinations of Russia. In the process of research was conducted information gathering and analysis of factors of formation of flows of visitors, tourism infrastructure destinations in Russia (the case of the Museum of brewing history, Cheboksary). To identify the factors, we conducted a search of the interview with Russian tour operators, in addition, to confirm or reject the formulated hypotheses (factors) conducted a questionnaire survey with the tour operators, who work in the areas of Cheboksary, as well as a survey with independent travellers. In the end, recommendations were made regarding the establishment of the marketing strategy of the Museum taking into account the identified factors.

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