Global Watchmakers’ Strategic Responses to Technological Innovations by the Example of Leading Swiss and Japanese Companies

Student: Oratmangun Resiyaman patrick

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2017

This paper analyzes the strategic responses of leading Swiss and Japanese global watchmakers toward technological innovations. The first section of the paper specifies the theories that contribute toward strategic responses of a firm, as well as similar actions that were taken by global watchmakers on past situations. These theories are then correlated by an in-depth analysis of strategic responses by Swiss and Japanese global watchmakers to technological innovations. The results of the analysis, and in correlation with the theories, indicate that both Swiss and Japanese global watchmakers pursue on different strategic actions in responding to technological innovation.

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