Problems of Interaction between Mass Media and Audience in Social Networks: National and Foreign Experience

Mediaindustri has changed from emergence of social networks as the system of submission of information has significantly changed. So, at present social networks are the most operational source to which the audience trusts. The purpose of this work was to consider a role of social networks as instrument of interaction of mass media and audience on the example of domestic and foreign mass media. For achievement of this purpose it was necessary to reveal the main forms, methods and results of this interaction. During the real research the objectives by means of performance of objectives have been achieved. A number of researches by means of which the picture of presence of mass media on social networks has been created has been carried out. Despite that social networks have a number of shortcomings, all of them equally take a leading position as means of distribution of information. This research has shown that use of social networks is the obligatory instrument of communication of mass media and audiences.