Year of Graduation
Contemporary Strategies of Mass-Media Presence in Social Networks: a Comparative Analysis of the Russian and Foreign Experience
Media industry has changed due to the technologization of the community. Nowadays journalists must understand the specificity of the Internet platform. Moreover, social networks get a very high level of popularisation. That is why mass media should absorb communication with social networks. Thew bring a huge opportunities as for distribution of content as for attraction new audience. So now journalism is not only about good texts. Is is also about marketing: how deliver this texts to the audience with maximum of effectiveness.