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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Kseniya Grankova
Contemporary Strategies of Mass-Media Presence in Social Networks: a Comparative Analysis of the Russian and Foreign Experience
Journalism
(Bachelor’s programme)
7
2017
Media industry has changed due to the technologization of the community. Nowadays journalists must understand the specificity of the Internet platform. Moreover, social networks get a very high level of popularisation. That is why mass media should absorb communication with social networks. Thew bring a huge opportunities as for distribution of content as for attraction new audience. So now journalism is not only about good texts. Is is also about marketing: how deliver this texts to the audience with maximum of effectiveness.

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