• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedFor visually-impairedUser profile (HSE staff only)Search
Advanced search
Menu
HSE University

Creation and Promotion of Video Content for the Educational Website

Student: Kruglova Irina

Supervisor: Svetlana Shomova

Faculty: Faculty of Creative Industries

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2017

The final qualifying work was done in a creative format. The volume of the thesis is 79 pages: three chapters, 17 drawings, 46 sources. The practical result of the work was a number of 7 realized video materials and 2 ready-made scenarios for further implementation. Keywords: educational structure, branding, video production, promotion. The object of work is an educational Internet portal, namely a site and a set of additional online platforms for the faculty of pre-university training (FPUT) of HSE. The subject of the research is various forms and genres of video content of this portal, the principles of its creation and promotion technology. In the first chapter we examined how and why the Internet portal becomes a tool for forming the brand of the educational structure and found out how it can integrate video content in terms of marketing. In the second chapter, we studied the data needed to create the conceptual concepts of video clips and their promotion. The third chapter is directly the report on the development of video content within the framework of the FPUT. The obtained knowledge will be effectively used in the construction of further strategic plans for the FPUT concerning video content.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses