Branding of the World Championship in Women’s Boxing in Khanty-Mansiysk

Student: Makarova Olga

Educational Programme: Design (Master)

Year of Graduation: 2017

Since the 20th century and to this day, we can observe a variety of images of female athletes in photography, painting, cinema, posters, etc. In the course of time, the images of the athletes changed. Since my thesis project is related to the sporting event, I needed to review and analyze the works devoted to the woman athlete, as well as to allocate different images for myself, which later would help me in creating the branding of the sporting event.

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