The Development of a Strategy for the Implementation of a Complex Internet-marketing in a Real Estate Agency

Graduation qualification work on the topic: "The Development of a Strategy for the Implementation of a Complex Internet-marketing in a Real Estate Agency" is a research project in the field of advertising land realty in the Internet on the example of OOO «Zemleteka». This research is a project that consists of three main parts: the first chapter is a theoretical substantiation of the problem of promotion and advertising in the modern highly competitive market for the sale of land plots, as well as the collection of initial data on the company «Zemeteka», including a description of the organization and its activities, analysis and evaluation of the effectiveness of the current promotion strategy. The second chapter consists of the search, analysis, selection and evaluation of the effectiveness of all possible ways to promote the Internet, which have not yet been used in this organization. The third chapter is the development of a promotion strategy based on the current campaigns and the new ones found and selected in this study, their consolidation and evaluation of the effectiveness of the new strategy, as well as a comparison with the strategy currently in use at «Zemleteka». The results of this research will help to create and conduct more effective promotion on the Internet, which will allow to optimize the work of marketers and the company as a whole, while improving the company's critical indicators. Based on the management’s requirements of the company «Zemleteka» and the evaluation of efficiency, among the many methods of promotion found, only the most necessary ones were selected, which will give the maximum effect in their implementation, while allowing to expand the customer base, improve customers’ loyalty, image of the company and the brand as such, and , most importantly, to improve the financial performance of the organization, providing more profitable and stable operations in the industry and in the market as a whole.