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Omni-Channel Market Communication Concept Development for a Production Company

Student: Egorov Alexander

Supervisor: Alexander Lartsev

Faculty: Faculty of Creative Industries

Educational Programme: Design (Master)

Year of Graduation: 2017

Eternal Studios is a multi - format recording company that brings together the musicians, united by the concepts of quality of sound, power of music, space and love. The company's mission is to present to the listener the best music beyond the commercial mainstream. In this case, the label is not limiting itself by any particular music style - whether classical, electronic, or progressive rock, we work with all musicians who share our values. Geometry is the most important attribute of the company’s identity, it expresses both the musical and visual character of the label. The corner stone of the visual concept is the vinyl record, as a fundamental element for any musician, as well as the triangle as a symbol characterizing the Trinity, the creative energy and rising. The main emphasis in content distribution, the Studio makes on the Internet. We have one of the most professional teams in omnichannel engagement with a global customer audience. In turn, "on the ground" we are supported by local partners to promote in more than 50 countries, allowing us to quickly and efficiently tailor the content and methodology of its promotion for a specific market.

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