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Demand Factors for the Products of a Social Enterprise in the Drinking Water Market

Student: Vladislav Smirnov

Supervisor: Marina A. Shabanova

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Year of Graduation: 2017

Demand Factors for the Products of a Social Enterprise was identified as part of the graduate bachelor's work, . Nowadays this topic has not been sufficiently studied yet , especially in the Russian market. Non-commercial organization "Water of Life" and its product charitable "Prostoe Dobro" were chosen for the study. The questioning of visitors in the markets which sell the charitable water "Prostoe Dobro". A descriptive and econometric analysis of the data was carried out. The key factors of demand for a charitable product were identified, then we Identified factor under which the consumer is ready to pay for the charitable water. After that, we prepared recommendations to improve the performance of the nonprofit organization "Water of Life". The obtained results testify that social enterprises are an extremely promising business line, and perspective for the entrepreneurs and consumers.

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