• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

The Impact of Cultural Differences on the Shopping Behavior of Russian and American Consumers Considered by International Fashion Companies

Student: Aryuna Molonova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2017

The main aim of this master thesis is to study how cultural differences influence shopping behavior of Russian and American consumers considered by international fashion companies. The industry of fashion apparel was chosen because nowadays due to the globalization companies operate on the highly competitive and demanding market and it is very important to distinguish itself in the eyes of consumer. One of the ways to do so is to use the knowledge about the way culture affects consumer behavior in order to attract people.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses