The Influence of Mood on Customers Preference with the Different Attitude to Country of Origin

Student: Volkova Anastasiia

Educational Programme: Psychology (Bachelor)

Final Grade: 7

Year of Graduation: 2017

In conditions of modern economic development, there is a great glut in the market with different products, leading the consumer in the comparison of two or more goods among themselves and choose the best of them. The choice of goods is carried out under the influence of a large number of factors such as product quality, price, country of origin etc. Foreign scientists have conducted several researches on this issue, but still this problem is little studied in the Russian market. Slice studies have been conducted to work on this issue in the Russian market shows that, indeed, there is a link between mood and decision-making on choice of commodity. This paper describes the results of a study conducted to examine the effect of mood on the decision-making process for the purchase of goods by a consumer who has already formed an attitude towards the countries producing the goods.

Full text (added May 20, 2017)

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