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Managing Interaction between Creative Spaces and Their Residents

Student: Poluyanova Anastasiya

Supervisor: Valery E. Gordin

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Experience Economy: Hospitality and Tourism Management (Master)

Year of Graduation: 2017

There are many forms of interaction between creative spaces and its residents, but this work is devoted to the research of ways of interaction of these actors in the social network "Vkontakte". The purpose of this study is to identify the forms of interaction of creative spaces with residents and determine the most effective of them. . To fulfill this goal, the following tasks were set and solved:  Typologize the creative spaces and residents according to the developed criteria;  Measure the level of joint activities of creative spaces and residents  Compare forms of interaction between different types of creative spaces and residents  Identify which promotion methods use the creativity of space Thus, the object of research is the creative spaces of St. Petersburg, and the subject - forms of interaction between creative spaces and residents In this paper, the following research method is used: analysis of quantitative indices of groups of creative spaces in the social network "Vkontakte". According to the author, in this work the most effective form of interaction between creative spaces with residents was revealed, which will help creative spaces to further develop more effective interaction with residents. The research work was limited to the fact that many data related to commercial activities could not be found in the public domain. In the presence of such closed data, the topic could be explored in the best way.

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