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National Research University Higher School of EconomicsStudent ThesesMethods of Business Analysis in Customer Churn Rate Improvement

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Elena Belousova
Methods of Business Analysis in Customer Churn Rate Improvement
Business Informatics
(Master’s programme)
2017
This thesis is devoted to the study of business analytics methods in customer churn rate improvement. The application of logit regression and neural networks in forecasting is considered.

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