Creating Male and Female Basic Fashion Collection for Merchandising of International Football Event

Student: Akopian Meri

Educational Programme: Design (Bachelor)

Year of Graduation: 2017

The theme of the diploma project was chosen to create a collection of clothes for the football brand of souvenirs and is determined by the task to investigate the preferences of football fans who come to a match from other countries, and on the basis of research to create a successful product. In the contemporary market of football products, there was not found a unique brand that would produce exceptional products, since the principle of their work is the same and does not differ in originality. Therefore, football fans need to acquire something unique, valuable, functional and extraordinary, which will be beyond competition. Since the collection is based on the idea of becoming part of the merchandising of a major football event, it is relevant against the background of the upcoming World Cup 2018 in Russia.

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