Production of Transmedia IT-Project: Promotion of the Mobile Application "Walkerie" for Hiking in Moscow

The project «Production of Transmedia IT-Project: Promotion of the Mobile Application "Walkerie" for Hiking in Moscow» is devoted to the analysis of the internet-marketing tools for mobile applications promotion. The project includes two global parts: a mobile application in the format of audio guide «Walkerie» with nine tourist routes and an interactive feature (stalinki.tilda.ws), which deeply reveals the stories about the Stalin's skyscrapers from the perspective of people’s memories. In view of the lack of the Skyscrapers to most people, the authors hope to heighten interest and increase quantitative coverage rates. This Master thesis describes promotion stages, assesses the effectiveness of advertising platforms, analyzes different cases of Russian and foreign transmedia and multimedia projects, quantifies the results of the project's progress. This project resulted in the producing of the transmedia product, which was launched on the market. Another result is the rise of the number of views, downloads of our app in Apple Store, the rise of the number of visits on the website walkerie.com compared to what it was before .