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  • Developing Brand Ideas and Creating a Collection on the Basis of the Idea of Conscious Consumption and "Recycling". Against Excess

Developing Brand Ideas and Creating a Collection on the Basis of the Idea of Conscious Consumption and "Recycling". Against Excess

Student: Lobanova Alina

Supervisor: Maria Klyuchevskaya

Faculty: Faculty of Creative Industries

Educational Programme: Design (Bachelor)

Year of Graduation: 2017

My final university project is a fashion collection. A main aim of this collection is to reflect on the consumption problems. It was important to find a visual way to show personal statement against excess I the modern world. A platform to show it should be collection that include ten outfits. It was needed to show cost of craftsmanship as well. Patchwork technique was founded as a result, and old garment pieces were used as a main material for creation of a new clothing. Apart from the collection fashion shoot were made.

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