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The Influence of Cross- cultural Differences on the Decision Making Process in the Global Stock Market

Student: Belousova Anna

Supervisor: Natalya I. Guseva

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

Annotation on of the bachelor on the theme «The influence of cross-cultural differences on the decision-making process in the global stock market". The work was done by a student, 4 years of the Business and Management Department of the Higher School of Economics, Anna A. Sukhotskaya. The object of the study is a set of national companies of certain countries, and the subject is decision-making. The research is of an analytical nature and is based on an analysis of the influence of cross-cultural features on the speed of response to stock market downturns. The aim of the study is to identify the main cross-cultural features that influence decision-making. Among the tasks one can single out the analysis and comparison of the cultural characteristics of some countries, the definition of the most significant cultural feature that facilitates the most rapid decision-making, and the formulation of recommendations for companies. The main conclusion of the study is that the higher the level of individualism in the country, the slower the country will recover from the recession and the less the depth of decline. Since collectivism contributes to the most rapid response, companies should focus on the qualities inherent in collectivism. The results can be extrapolated only to sufficiently developed countries, where the stock market is of great importance, and the influence of cultural factors on the decision-making of large companies. The volume of the Bachelor's final qualifying work: 77 pages, 8 figures, 26 tables, 34 information sources, 3 applications on 10 pages.

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