Development of Online Platform for a Dance Community

Student: Karkh Tatiana

Supervisor: Irina N. Shafranskaya

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2017

The Internet has become the basis for the development e-commerce, that is, different types of business started to use internet-channels for trade or marketing program. This work is dedicated to promotion of dance goods and services via the Internet channels such as online platform. It takes into account only ballroom dancers among dance community. The author reveals the benefits of this channel and the interest degree of end users in this platform. In the work deals with the problems faced by dancers and suggests possible solutions. Besides, the author considers ways of monetization. On the basis of theoretical and competitive analysis and also field study will be developed the prototype of working version of the site.

Full text (added May 21, 2017)

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