Evaluation of Branding Effectiveness. Case of Dremel, Bosh Company

Student: Kim Anastasiia

Educational Programme: Management (Bachelor)

Final Grade: 8

Year of Graduation: 2017

In recent years, branding issues have become a subject of the large amount of theoretical and empirical research. Nevertheless, some problems have not been studied yet; the key issue is the evaluation of branding effectiveness. The weak academic status of this topic is reflected on the real practice of brand management. The goal of the study is to evaluate branding effectiveness: case of Dremel, Bosch company and to compile a list of recommendations for building a stronger brand Dremel. In this paper desktop and empirical research were used. Empirical research consists of interviewing and online survey. Based on conducted research the list of recommendations was compiled.

Full text (added May 17, 2017)

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