Conversion Rate Optimization for Website of Concrete Selling Company

Student: Voinova Viktoriya

Supervisor: Victor Victorovich Marshirov

Faculty: Faculty of Informatics, Mathematics, and Computer Science (HSE Nizhny Novgorod)

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2017

This project proposal is aimed at investigating the questions concerning the improvement of conversion rate for website of concrete selling company. The general purpose of this project is to develop a methodology, which should increase the most significant performance indicators of the company. The methods utilised combine different approaches of search engine optimization and contextual advertising. The benefits from the approach considered to be helpful for practical purposes due to a great interest on improving the cost-effective capability of online marketing. This problem requires deep understanding, which combine empirical research, theoretical explication and practical emphasis. The current study is aimed at specific construction business area, but in future it seems possible to employ the developed method more widely and shift the focus on use in different companies for developing an efficient site optimization.

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