Particular Qualities of Political Talk Online in Sport Media

Student: Solovev Igor

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2017

In this thesis, a political conversation online in sports media is studied. The focus of this work is aimed at identifying features of the political discussion of users in a non-political environment, of which sports and news sites are a part. To achieve these goals, the content analysis method was applied, with the help of which the quality of the political discussion on these platforms was clarified. The results of the analysis are compared with similar ones in news online media. The practical purpose of the study is to highlight the features of the discourse of users of sports resources in the comments under the news, for the subsequent use of the results in order to make recommendations to the actors of the political process for posting propaganda materials on them. The theoretical part of the work is devoted to studying the online structures of the public sphere and highlighting the features of the structural proximity of the spheres of sport and politics.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses