Influence Factors for Banks Choice among Youth

Student: Galaktionov Vladislav

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

This study is devoted to the factors of the choice of the bank by people from 18 to 35 years in the Russian Federation. Data were obtained through an online survey in which more than 200 people took part. Then, using descriptive analysis, segmentation of consumers was carried out. Further, a factor analysis was performed, with the help of which the goal of the study was achieved.

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