Development of the Selection Algorithm of Sensory Attributes (Flavors) for the Auto Store

In the present work, the research of the spheres of application of aromamarketing for application in retail on the specific company "Mir Kolesa", which is operating in the city of Ryazan, was conducted. The study focuses on the sense of smell in clients facing security problems, namely car shops. The aim of the work is the development and application of fragrances for the Mir Wheel network. To achieve this goal, the following tasks have been accomplished: 1. Consideration of the theoretical aspects of sensory marketing and aromamarketing, 2. Analysis of the activities of the company "Mir Kolesa" 3. Interview with the manager of "Mir Kolesa" company, 4. An online survey to determine the possible impact of aromamarketing on consumers, as well as their basic perceptions and preferences regarding flavors, 5. Determination of what flavor, 6. Development of recommendations on the introduction of fragrances on the example of the company "Mir Kolesa."