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Regular version of the site
Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Valentin Fediaev
The CSR Impact on the Image of Big Russian Companies
Integrated Communications
(Master’s programme)
2017
The work is presented by two main chapters, divided into several parts. The first chapter is devoted to the development of CSR at the present stage. It defines the concepts of CSR, approaches to their definition both in Russia and abroad, the specifics of the formation of corporate social responsibility, taking into account the specifics of the Russian economy. Also, approaches and definitions of the notions "image" and "business reputation", their interrelation with CSR and the short forecast about the development of CSR in Russia for the near future are considered. The second chapter is devoted to the study of the publication of non-financial reporting. First, a definition of concepts is given and current practices and standards for publishing CSR reporting are in force both in Russia and abroad. Further, the content and comparative analysis of the reports are carried out, provided with a detailed description of the methodology of work. At the end of the chapter, the results of the study are presented and interpreted and recommendations are given on the use of reporting publishing tools to maximize the effect on the image of companies.

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