Identification of Key Value Drivers for NBA Clubs

Student: Yurev Igor

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Economics (Bachelor)

Year of Graduation: 2017

This research has an impact on market value, financial and media factors, as well as factors influencing these factors. All this is relevant for the modern sports industry in Russia, because the sports economy is just beginning to develop and should have some kind of model in front of our eyes that would help our league build a model of behavior. The NBA is one of the most successful leagues in the United States around the world and shows a growing profit every year; this is one of the main reasons why this league was chosen. The model for the project based on collected data for all thirty clubs in the last twelve seasons, except for the 2016 - 2017 season. Because there is, still complete data for this season. Later, after collecting the data and evaluating the model, it will be tested and interpreted, which will show its qualitative and effective model, and confirm or disprove the hypotheses put forward.

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