Factors Influencing the Choice of Marketing Strategies by Russian Enterprises

Student: Pak Timur

Supervisor: Dmitry V. Levando

Faculty: International College of Economics and Finance

Educational Programme: Double degree programme in Economics of the NRU HSE and the University of London (Bachelor)

Year of Graduation: 2017

In the present work, the factors that have the greatest influence on the process of making decisions about the choice of marketing strategies by the heads of Russian enterprises are investigated. The research problem is the ineffectiveness of the choice of marketing strategies in many Russian companies, especially in small businesses. The study is limited to studying the influence of factors on the adoption of marketing decisions in small enterprises. The results of an anonymous survey of Russian entrepreneurs are used as empirical data. The results of the research are a list of 13 factors that influence marketing decisions in general, and a list of 7 factors contributing to the decision-making in favor of choosing the Partnership strategy.

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