North Face Promo Campaign

Student: Pavlenko Zoya

Supervisor: Ivan Yakushev

Educational Programme: Design (Bachelor)

Year of Graduation: 2018

How did sportswear become casual? When it occurs? In my visual research I tried to find out answers on these two questions. Main subject of my research was a sport and casual apparel by famous sport brands like Nike, Adidas, Lacoste, Fred Perry and others. I tried to observe a development of these brands on sport and fashion global market, important terms of history, evolution of design and advertisement etc. I research a variety of visual materials of period from 1960s till our days. Among these content were vintage advertising posters, music video clips and huge amount of photos, for example shots from sports matches, photos of celebrities of all 6 decades etc.

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