Multimedia Content in English and in Russian for a Foreign Audience as an Element of the Promotion of National Realities (on the Example of Chinese Media)

The promotion of national realities plays an important role for cooperation between countries. Nowadays media content became one of the most convenient and effective ways to promote these realities. China is one of the world’s superpowers, but the attitude towards it in different countries is not the same. Thus, the goal of the current research is to identify the similarities and differences in the promotion of national realities by Chinese media through multimedia content in English and in Russian. To achieve the goal, the following methods are applied: structural and comparative analysis, content analysis, intent analysis, expert interviews. The multimedia content produced during three months by Xinhua News Agency, CGTN TV channel, China Radio International and People’s Daily newspaper represents the empirical material of the study. Considering the fact that there is a lack of studies focused on international media run by China and their role in the promotion of national realities in different languages, the present research is a contribution to understanding China’s international positioning and its goals. Key words: national realities; Chinese media; multimedia content; international broadcasting; foreign audience.