The Forms of Presentation, Promotion and Discussion of Literature on YouTube

Student: Kazarnovskii Pavel

Supervisor: Alexander N. Arkhangelsky

Educational Programme: Journalism (Bachelor)

Year of Graduation: 2018

Literary programs on TV cannot be compared by popularity with entertainment programs. It seems interesting to find out whether social media and, specifically, Youtube, retains the opportunity to promote literary content on a par with entertainment content. This paper describes the existing formats for promoting literature in YouTube, as well as particular projects. In addition, this work describes the advantages and limitations of the existing formats for promoting literature on YouTube, which affect the popularity of content.

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