Beer Packaging Development

In the first module of the magistracy, the task was to make a project based on your own hobby. Ultimately, this should have looked like a brand with all its elements. Without delving into the details, I will only say that at the output I got a brand that is engaged in the production and production of thematic stickers. Since then, this has become my hobby, and more recently, and the subject of detailed study. Proceeding from all above-stated it becomes clear why this topic of research was taken. The theme is narrow-profile, since the sticker art is only a little known branch from street art, from the point of view of studying and the amount of information available, of course. But at the same time this is what made this project so fascinating. The task was to trace the transformation of the sticker from the phenomenon of counterculture to becoming a mainstream, and to find out why today the sticker is fully an element of the corporate identity. Structurally, the study is divided into two large parts. The first part tells about the prominent representatives of the genre. In the same about what carriers are placed stickers. Also this area was interesting, since it is on this topic that no full-fledged book has been published so far. Therefore, the information was collected from articles, books about street art and biographies of street artists, many of whom stood at the origins of the sticker-art. With the help of carriers, it is clearly demonstrated how the opinion of society has changed over time in relation to this phenomenon, and what is the sticker-art of itself today.