The Youth Perception of the Museum Communication

Student: Kucherenko Ekaterina

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2018

The research is devoted to visitor studies and young audience in particular. In the context of the current discussion of the change in museum role the goal was to identify young people motivations to visit museums and their expectations from it in the context of the current discussion of the change in museum role. The author studies the concept of the individual museum experience and whether the youth motivations are heterogeneous based on the focus groups and the online poll.

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