Promotion Tools for the Contemporary Art Objects in Art Market

This study is dedicated to exploring the marketing communication strategies of the contemporary art-market and, within it, analyzing the promotion patterns of art-objects. The author has conducted extensive interviews based on a theme "Tools of promotion on the art market through the eyes of contemporaries" and researched a numerable amount of specialized literature which further led to creating a distinct classification of the types of tools used within the art market today to promote contemporary art works. The study consists of an introduction, three chapters and a conclusion. In the first two chapters we will take a closer look at theoretical and methodological bases of the research and determine the keywords for presented concepts. The third chapter is dedicated entirely to the empirical base of the research: we will look into the various techniques for conducting an empirical research and analyze produced results. The full transcript of the interview is included the appendix.