The Perception of Advertising Messages by Consumers of Pharmaceutical Brands

Student: Kapustina Alyona

Supervisor: Olga O. Savelyeva

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2018

At that moment, advertising of pharmaceuticals increasingly appeals to modern communication trends. It is for the reason that I have an interest in this topic, because I want to understand which tendencies the most effective and which factors of perception efficiency present in communication are. Thus, according to the author of this work, the topic is actual, because the psychological side of advertising is often bypassed, without going into detail in particular the perception of the target audience of advertising of pharmaceutical brands. Based on the existing database, an online survey was created, during which respondents assessed the factors of efficient perception, as well as the motives used in brand advertising messages.

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