Statistical Modelling of Website Traffic Depending on Media Factors: Short- and Long-Term Effects of Advertising

Student: Laikova Anna

Educational Programme: Economics and Statistics (Bachelor)

Year of Graduation: 2018

Today innovations in marketing are not only actively created and used by numerous companies, but studied by large research centers in order to obtain qualitative concepts used in real life. The purpose of the research is to model the frequency of web-queries from various types of media. So, we need to consider how these factor influence the dependent variable. At first, we studied factors that help to understand the mechanisms that connect the main indicators, after that we explored the influence of individual factors within a single model that connects web-queries and advertising as a marketing instrument of promotion. The modeling of web traffic will be based on different methods

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