Features of Using Telegram Channels by Internet-media: Strategies and Effeciency Criteria

Student: Kruglov Vasilii

Supervisor: Varvara Chumakova

Educational Programme: Media Management (Master)

Final Grade: 8

Year of Graduation: 2018

We study internet-media’ telegram channels strategies, synthesize effeciency criterias and measure telegram channels and strategies effeciency in the research. We use in-depth interviews to analyze telegram radio and its influence on consumers’ perception of internet-media. Although telegram-channels are very popular now and practical issues in the research are thorny, we highlight the lack of research on these issues. Strategies classification, unified efficiency criterias, telegram radio broadcasts classification and practical guidance are included in the results. The results can serve as a basis for further telegram channels and telegram radio studies.

Full text (added May 13, 2018)

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