Successful Strategies of IT-business Interest Promotion and Representation in Russian Public Authorities

The aim of the research is determination of configuration of characteristics of the most successful strategy of GR-activity for the IT-company that works in Russia. The research will be conducted with use of such methods as: case-study, stakeholder analysis, monitoring of media, regulatory monitoring, semi-structure interview. The research reveals that currently the most successful GR-strategy is presented by software companies. This strategy is cooperation of efforts (among companies that implement the same economic activity) for direct inside GR-activity during initial stages of regulatory issue development. The research also reveals that international corporations that work in Russia have their own specific of successful GR-activity. The study consists of two parts. The first part focuses on theoretical description of the considered issue, the second presents the analysis based on the data from the open sources, interpretation of the intermediate conclusion considering the data collected through interview.