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Packaging for Bread "Head of Everything"

Student: Lyubchikov Andrey

Supervisor:

Faculty: Faculty of Creative Industries

Educational Programme: Communication Design (Master)

Year of Graduation: 2018

The theme of the interaction of man and nature in culture and art appeared at all times and is relevant to this day. To any of us is the freedom, ease of movement, beautiful views, peace and quiet. All this is present in the image of the field. A person needs a large, open nature with a huge outlook. It has long been believed that will and space are the greatest aesthetic and ethical good for man. In many works of artists depicting fields, there is a sense of anxiety and limitless loneliness. There are also authors who fill their pictures with a high sense of love for their native land and its nature. They convey this feeling to the viewer and give pleasure to the beautiful. Often the pictures of Russian artists depict the hard work of ordinary people, harvesting or eating, thereby giving us a feeling of peasant life. In the book I went through history from antiquity to the present. Having studied the topic of fields for seeding, I chose bread packaging for the graduation project. I used the wordplay and metaphor in the title, thus showing the importance and indispensability of the product.

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