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Business Implications of Virtual Reality and Augmented Reality

Student: Vladimir Smirnov

Supervisor: Tatiana Yakushkina

Faculty: Graduate School of Business

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2018

The main topic of this study is «Business Implications of Virtual Reality and Augmented Reality", focusing in the field of architecture, design and design. The thesis includes an introduction, three chapters and conclusion. The volume of work-45 pages, the work includes eight figures and two diagrams. The introduction reveals the relevance of the study, where the problem is set, the purpose and objectives of the study are also set, the object and the subject of research are determined. The first Chapter will review literature. It includes analysis of the sphere, actual problems in the sphere, criteria of efficiency of is in the sphere, experience of introduction of the considered technologies and a type of the implementing information systems. In the second Chapter, the problem will be considered in more detail by narrowing the analyzed area. The market and type of the companies, actual problems, information systems at the moment will be considered then the conclusion about need for new technologies will be drawn. The third Chapter contains a practical research with the construction of business processes and various models. Main objectives of the research: 1. To study the technology of Virtual and augmented reality. 2. To review the sphere as a whole briefly. 3. Determine the criteria for the effectiveness of technology in the field. 4. To determine which type of technology is best used in the field. 5. To make narrowing of the investigated area on efficiency of use of technology. 6. Conduct a more detailed analysis of the application of technology. 7. Make a practical analysis of the area, including the construction of models AS-IS and TO-BE. The result of the work should reflect the need for new technology in this area. This study can be a useful material for further coverage of the possibilities of using virtual and augmented reality technologies in the field of architectural design and in other areas. 

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