Designing an Interactive Annual Report Model

One of corporate tools to attract capital and positive reputation is called an interactive annual report and it is generally considered one of the best types of interaction with the investors. The present research is connected with an attempt at studying some key questions concerning a sphere of visual perception in business. In this study the design and structural features of interactive reports will be investigated. The main objective is to create an interactive annual report model, combining the factors above and recommendations for the report designing process. This research aims will be achieved by combination of qualitative methods. The data was gained by the deployment secondary sources and expert interviews. In addition, the analysis of reports participating in the Russian annual reports’ competitions provides an explanation, what is required from the report at a professional level. The results of the study will help company’s workers to design an interactive annual report and then attract more stakeholders.