Developing a Legal Service Positioning

Student: Demin Ilia

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Marketing (Master)

Year of Graduation: 2018

Theme of the thesis: "Developing a Legal Service Positioning". Information about the thesis: the amount of work - 109 pages (of which the main text is 56 pages, the list of used literature is 7 pages, applications are 46 pages). The object is legal companies located in the city of Perm, providing legal services to both individuals and legal entities. The subject - the price and quality of services provided by law firms. The purpose of the work is to develop positioning in the market of legal services for a specific company. Practical significance: it allows to solve the problems related to the positioning of legal services: branding, debugging of business processes, attraction of personnel. Research methodology: in-depth interview, questioning, desk research, literature analysis.

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