The Company «Photomir» and the Changing Market of Photo Services in Perm

With the development of technology, people's communications have changed significantly. With the advent of the Internet, users are more and more online and use social networks. In addition, the development of digital technologies has affected the industry of photographic goods and services. With the advent of digital media, the demand for image printing has fallen, so photo shops and photo centers need to adapt to new conditions. Thus, the company "Photo Mir" faced a decline in demand for its services, which led to a reduction in revenue. Therefore, the purpose of this final qualifying work is to develop a set of tools to improve the marketing activities of the company. In the first part of the paper, theoretical aspects of marketing analysis were analyzed using strategic tools for analyzing the internal and external environment of the organization. In the second part of this paper, the analysis of the internal and external environment of the company "Photo Mir" was carried out. Based on the results obtained, in the third part of the work for the organization the development of a mobile application, the customer loyalty program, and the system for assessing the quality of service were proposed.