Development of Marketing Communications System: the Case of Private Philharmonia "Triumph "

Today, the main problem in the market of cultural services is the competition between cultural institutions for the free time of consumers. In particular, new cultural institutions face great difficulties, entering the market, they need to be built into the existing coordinate system, and also build their own system of communication with consumers. The given work considers on an example of a private philharmonic society "Triumph" how the system of marketing communications for effective interaction with consumers should be built. To achieve the purpose of the work, an analysis of the marketing communications existing in the organization was conducted, consumers of cultural products of the private philharmonic society Triumph were investigated. The main result of the study was the development of a system of integrated marketing communications and methodological recommendations for its use for the private philharmonic "Triumph".