SEO Technique Development of the Website in Order to Increase Site Traffic

This thesis considers the practice of search engine optimization - SEO - search engine optimization of sites of various subjects in Russia and its comparison with foreign experience. The aim of the work is to find answers to questions about the effectiveness of SEO tools to increase web-site attendance, the visibility by search engines and SEO technique development in order to increase site traffic. To achieve this goal, such tasks as studying SEO tool from a theoretical point of view, describing the basic methods of SEO, developing and testing a set of general recommendations for all types of sites using which SEO tools would be most effective were formulated and solved. There are lots of researches in this sphere, however they quickly become obsolete due to dynamism of the development of search engine algorithms. Each new study of the mechanisms of search optimization is new and carries an important solution of existing problems in this period of time. As a key result of the work carried out, the search engine optimization technique for any website based on the results of interviews with clients of SEO companies, as well as with experts in this field, was developed and tested.