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Factors Influencing the Choice of Destination for the Opening of the Hotel under International Brand

ФИО студента: Sofia Fedotova

Руководитель: Kira Reshetnikova

Кампус/факультет: Graduate School of Business

Программа: Experience Economy: Hospitality and Tourism Management (Master)

Год защиты: 2018

Increasing competition between hotel chains pushes hotel operators to more careful search for new, attractive regions for the opening of the hotel. Regions, in turn, are looking for opportunities to attract international brands, as it gives a certain positive effect for the hotel market and the region's economy. The purpose of this study is to determine the factors that make the destination more attractive for the opening of an international branded hotel in the context of regional differentiation. Based on the analysis of Russian and foreign literature, as well as taking into account the limitations and specificity of the statistical data existing in the Russian Federation, a preliminary list of indicators was formed, which then was adjusted taking into account the opinions and recommendations of the experts of the hotel industry. Social and economic indicators of 83 subjects of the Russian Federation for 2010-2014 were used for the regression analysis. The results of research show that turnover of retail trade per capita, number of persons accommodated in hotels and income per capita are the three factors that influence the opening of international hotels in Russian regions.

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