Promotion in Social Networks for Law Firm "Kasenov & Partners"

Student: Galieva Ekaterina

Supervisor: Tatiana Grishchenko

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

Despite the vast research of Social Media Marketing still there are no common rules for small companies to start their promotion campaign in social networks. This study covers some main op-tions of using social networks for Legal Firm “Kosenov&Partners” through the analysis of its competitors marketing strategies in different social networks. The core goal is to understand the best ways of promotion in social media and to analyze which social network is better for this business sphere. Regression analysis of content was chosen as the data processing method to de-fine the most effective posts for Legal companies. The empirical base is published in the "Face-book" records of the communities of 20 brands for the period 2017- 2018. It includes 1000 posts. Content plan of promotion in social networks for 1 months is expected to be the result of this study and also some recommendations will be offered.

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