Development of a Marketing Strategy for a Service Company

Student: Alizarchik Aleksandr

Supervisor: Elena Korchagina

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

To date, there are a huge number of companies in the service sector, and each of them faces the challenge of developing a unique marketing strategy. The process of developing a marketing strategy becomes more refined. This paper aims to answer the question of how to properly develop a marketing strategy based on the activities of the company and its target audience. To answer this question, methods such as analysis of secondary sources, statistical analysis, comparative analysis were used. Upon completion of the study, it is expected that a marketing strategy for a project «Beventer» will be prepared. This study will be useful to both marketing specialists and managers of companies operating in the service sector.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses